Case Study: Transforming a Hermosa Beach Tenant-Occupied Triplex

Overview

In the highly competitive South Bay real estate market, showcasing properties in their best light can significantly impact buyer interest. This case study examines a triplex owned by an investor, each unit occupied by long-term tenants whose personal belongings were not the best way to present the property for sale. The objective was to scan these units and generate a fully staged replica of the home to attract potential buyers.

Challenges

Tenant Occupancy: Working with occupied units posed challenges, including limited access for photography and the need to respect tenant privacy.

Limited Light and Space Perception: Clutter not only obstructed physical spaces but also limited natural light, which is critical in showcasing the home’s appeal.

Approach

To tackle these challenges, I used advanced 3D scanning technology that enabled me to create a detailed digital replica of each unit. This process involved:

Booking Access with Tenants: Carefully coordinating schedules with tenants to gain access to each unit while minimizing disruption to their daily lives.

3D Scanning: Utilizing floor plan scanning technology, preserving the original layout and dimensions of the units.

Virtual Staging: Using professional staging software to create a fully furnished, decluttered digital representation of each unit, enhancing the visual appeal while highlighting the functionality of the spaces.

Execution

After scanning all three units, I reviewed the digital captures meticulously, ensuring that each representation aligned with buyers' expectations. Virtual staging allowed me to strategically place furniture, decor, and other design elements that complemented the existing features without overshadowing them. The process included:

Decluttering Visually: Removing clutter through digital editing, allowing potential buyers to see the maximum usable space.

Results

The end product was a stunning virtual walkthrough of the triplex that showcased its potential in an inviting manner. Here are the outcomes observed:

Increased Interest: The newly staged visuals attracted more interest from buyers, leading to a higher volume of inquiries.

Client Satisfaction: The owner expressed satisfaction with the representation of their property, attributing the sale's success to the professional staging approach.

Conclusion

This case study illustrated how innovative technology and thoughtful design could transform cluttered, tenant-occupied properties into appealing listings. By creating a fully staged replica of the space, I was able to break down barriers, allowing potential buyers to visualize their future in the triplex while respecting tenant occupancy. The results validate the importance of personalized, high-quality media services in the real estate market, particularly for boutique operations like SOUTHBAYPICS that prioritize client attention and satisfaction.